Did you know that 94% of consumers require easy navigation when visiting a website?
Your web design has to be professional and amazing to bring in clients and customers. There should be an obvious purpose for your website. You can’t make users think too hard, and your design must be simple.
But one thing most business owners miss when designing their online headquarters is website navigation.
Just like the rest of your website, your navigation needs to make sense, be simple, and be consistent. If you are wondering what tips you should use to optimize your website navigation process, this short and simple guide is for you.
1. Determine the Order and Quantity
One of the website navigation best practices is to determine the order and quantity of the navigation. The most important pages should be at the beginning and the end, such as “services” and “contact us”. Because we only hold about seven items in our short-term memory at a time, limit the number of pages to seven.
2. Decide on a Menu Type
The next step in creating a navigation menu is to decide on a menu type. There are many types to choose from, such as a hamburger, double menu bar, mega menu, and more. Choose based on your industry, ideal customer or client, and your website goals.
3. Use Descriptive Menu Titles
When creating your website navigation design, you should always use descriptive and short menu titles. Long titles can look messy on mobile and make your navigation look cluttered. Make sure you use titles that search engines and users will understand.
4. Add a CTA Button
Another tip for creating a navigational experience is to add a CTA button. A CTA prompts an immediate response and tells you where to go. A big and colorful CTA should lead you to download, purchase, submit your email, or more.
5. Use Mega Menus
Mega menus are quickly taking the place of drop-down menus for good reason. Drop-down menus result in viewers bypassing important pages and are hard for search engines to crawl.
Mega menus are bigger, don’t require you to scroll, and are visible all at once. If you are designing a menu for a magazine, healthcare website, or more, use a mega menu.
6. Don’t Ignore the User Experience
It’s important that you don’t ignore the user experience when creating a navigational map. Make sure not to hide the navigation menu or put it somewhere that users don’t expect to see it. The navigation menu also needs to be filled with internal links that will get the user where they want to go.
Website Navigation Matters More than You Think
Website navigation is one of the key components of a high-performing website.
While you might want to get creative, a direct approach is best for designing website navigation. You should always maintain consistency, link the logo to the homepage, consider page depth, and more. Don’t forget to consider how mobile users view and navigate your website.
With these tips, you will improve user experience and increase conversion on your site.
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