Are you using Instagram and trying to keep up your marketing efforts with the pace? If so, it is best for you to master the concepts of Instagram live. It’s a worthy idea to use it to boost your brand’s strong presence on Instagram. In real-time, you can promote your brand and become famous on Instagram. Currently, videos on Instagram are getting more interaction than any other posts. To master Instagram live, go over this article and know how to stream videos to interact with your followers in real-time. Live videos will appeal to brand audiences and quickly gain more traction. Thus, it results in improved sales and levels up your business.
Trollishly’s Reason To Incorporate Instagram Live
The actual fact to consider including live video into your strategy is that the users are interested in live videos. Instagram Live is a great way to increase reach and engagement. Here are some ways that this feature can help you:
- More priority is given to the live videos in the newsfeed.
- Your content is promoted to be the first spot in Stories, which appears at the top of users’ feeds.
- When you are going live, your followers will get a notification.
- Directly speaking and interacting is a great way to build a meaningful relationship and trust for your brand with your audience.
Now, hope you know the essence of IG Live. Here are some most valuable tips to be successful on Instagram Live.
1. Know The Purpose To Go Live
If you are going to directly interact with your audience through Instagram Live, it is essential for you to identify your business goals each time. Here are some reasons that why your need to be on IG Live:
- Announcing your product launch
- Explaining how to use your product
- Hosting Q&A with your customers
- Interviewing person with ‘add a friend’ feature
- Help your audience to know behind the scenes or an event
- Host a virtual sale
Whatever reasons you are on live, make sure to take the essential steps to bring your audience together and successfully promote your brand.
2. Prepare Ahead Of Time To Promote Live Stream
Once you decide to go live, you have to inform your followers about the date, time, and topic in advance. This will let your audience watch your videos without missing them. Even if your audience is already watching your brand on Stories, it is best to use Instagram Stories for the pre-live promotion. Trollishly recommends promoting the live stream on your other social media platform. Email is the right resource, so ‘add to calendar’ to alert the users.
3. Configure Settings To Save Your IG Live
To save your IG live, click on the Instagram Story settings in the top left corner of the screen and then turn on the settings to add a video to your Stories, save your video, allow sharing, and post your video automatically to your Facebook Stories. These features will take your video to reach a wider audience.
Also, there is an option to share your video with specific followers. It’s an excellent strategy to share your exclusive content with a selected group of customers.
4. View The Audience Who Is Watching Your Live Stream
When you are going Live, know the people who are watching it by tapping the eye icon on the left corner of your screen. If you go live more frequently, then recognize your specific followers. Continue to encourage and support your viewers by directly speaking with them or asking a question. In order to improve visibility of your live streaming video, buy instagram impressions from one of the reputed paid service providers.
5. Analyze Your Video Metrics To Improve Your Future Live Videos
Probably, you have set your business goals before your Livestream. It is essential to determine the metrics and assess how well your video has been performed to get a clear insight. These metrics will help you take the necessary steps to improve the future campaign and make the conversation perform well.
According to Trollishly, video is the number one choice for customers to see about the brands on social media. Particularly, Live video has the capability to enhance interaction, increase engagement and ultimately drive more extraordinary results that help to achieve your business goals. A recent study says that more than 1 in 3 Instagram users are interested in purchasing your brand after watching it on IG Stories. Moreover, Instagram Live will keen the user’s interest and convert them into your customers. Thus it generates more leads and drives more sales which results in greater ROI.